Why you need the Safe Pet Treats app

Why you need the Safe Pet Treats app

Did you know that even when a pet food product has been recalled it can still be available for purchase by you for several days?

The FDA publishes recalls as soon as they are aware of them and most brands and manufacturers take immediate action to remove these items from the market.  However, there can be delays in getting all the products pulled from retailers causing you to inadvertently purchase an already recalled pet food product and feed it to your pet.

A case in point:  On July 14, 2015,  I and love and you, a Boulder, Colorado pet food brand, expanded their voluntary recall of cow-boom! strips – beef gullet due to the potential of salmonella contamination.  Salmonella is the name of a harmful group of bacteria that can cause illness in your pet. It can also cause illness to humans just from handling the product.

On July 23, 2015, 9 days after the recall notice, we purchased this exact product, the same UPC code and lot #, through an online retailer and delivered on July 25, 2015.

This is why the Safe Pet Treats™ app is so critical for pet owners to have.  By downloading this app you can either scan the barcode or search by product to determine immediately if it is a recalled pet food product before you purchase.

The planned release date for the Safe Pet Treats™ app is currently set for 08/05/15.  To learn more about the app, click here and join our mailing list for the app release notification and updates.

We have  reached out to I and love and you to let them know of this, but have not yet heard back at the time of this post.  We will update upon their response.

Update 07/27/2015:  I and love and you has responded and are taking measures to ensure all products from all retailers are pulled!




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